The current Corona crisis is impacting the economy hard. Especially the tourism industry is in a downward spiral and is exposed to enormous losses in turnover. Aircraft are parked on t... [...]
In the age of digitalization, our understanding of communication and advertising has changed significantly. Especially social media and a variety of other technologies enable you as an entre... [...]
The EU General Data Protection Regulation (GDPR), which has been in force for more than two years, has led some companies to restructure. For companies in the B2B and B2C sectors, there are ... [...]
The effects of the novel coronavirus are not only felt in the private sector. Companies, have to adapt to new circumstances and are affected by the restrictions, too. Therefore, strategies a... [...]
In the age of digitalization and in order to meet the requirements of the target groups, offline marketing, among other things, must also continue to develop. Companies need to be more innov... [...]
Digitalization saves time, especially in marketing. However, all efforts are in vain if the message is lost in the flood of advertising material, such as newsletters and emails. Suffering co... [...]
The acquisition of new customers is a constant challenge. You have to find creative ideas on how a company can stand out from the competition and on how to convince them of your product or s... [...]
Data roaming - The invisible danger
Who isn’t used to it - the last holidays are over and you have already paid the costs. All costs? Probably not, in most cases, you’ll find the bill of yo [...]
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