Send trade fair invitations as a postcard

Trade fairs are a very valuable sales measure, because besides attracting completely new prospective customers for your company or your service, they also enable you to expand and maintain relationships with existing customers. A successful invitation management is an important and not to be underestimated part for your trade fair success. Especially if you want to invite potential new customers to your stand.

Use our Postando B2B portal to easily create your individual invitations for your company event online. Afterwards we send them as an analog postcard. Thanks to our integrated video function based on a QR code, you can personalize your invitations to the company event even more.
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Die wichtigsten Vorteile

Top Conversionrate
By using the rare marketing medium of the postcard, you will highlight your Trade fair invitations to your customers and achieve top conversion rates compared to other marketing instruments. We would be happy to carry out a pilot with you for validation.
Automatisierter Prozess
The data transfer can be achieved via API and HTML templates or via a simple Excel and design upload. Your Trade fair invitations can be scheduled in advance and is executed automatically based on the predefined date.
Flexibel und Individuell
Take advantage of our possibilities to personalize your Trade fair invitations to the maximum and thus to address your customers in a personal and targeted manner. Regardless of whether you are addressing only a small part of your customers or all of them, our services offer the greatest possible freedom of design.
We focus on your wishes and provide you with segmented address data for your Trade fair invitations within Europe, based on your individual target group. Through this offer you benefit from efficient new customer acquisition.
DSGVO Konform
In May 2018, the new GDPR guideline increased the complexity of addressing existing customers and potential new customers. Your Trade fair invitations with Postando enable a GDPR-compliant way of reaching out to your customers.
Hochwertiges Material
We use 350g chrome sulfate cardboards with one side foiled to provide an optimal and high quality haptic product for your Trade fair invitations. Our product achieves special attention in the letter box of your customers.
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How it works

Select the Format

Select the format of your Trade fair invitations. You can choose between three different postcard sizes that have proven to increase conversion: DIN long, the classic postcard format DIN-A6 or our Maxi format or create a conventional letter in the DIN A4 format.

Select the Format

Design the Front

The next step is to design the front side of your Trade fair invitations. Choose a suitable graphic for your campaign and upload it to our portal in just one click. For letters this step is skipped.

Design the Front

Design the Back

Place an individual text on the back of your Trade fair invitations with a personal message and additional graphics if required. Then add the recipients via a simple upload of an Excel list or use the segmented address data we provide throughout Europe.

Design the Back

Check Campaign

Check the front and back of your Trade fair invitations again. Here you can also already view and check the individual elements (salutation, voucher code, etc.) and address data of your recipients.

Check Campaign

Complete the Order

Check your order and costs, select the shipping date of your Trade fair invitations and complete the order, which will immediately be sent to us. We will take care of printing and shipping.

Complete the Order

Price Calculator

Campaign price
770,00 EUR
Price per postcard
0,77 EUR
The displayed prices are a price indication at campaign creation in our Postando B2B Portal and not a binding offer. In addition, you have the option of handing over the graphic design of your Trade fair invitations to Postando, as well as using address data sets provided by us. These services are not included in the price calculator. If you are interested in a campaign of more than 100,000 cards or if you have any questions regarding the calculation of your campaign, please contact us personally at [email protected].

Common questions

How do you invite to your trade fair stand?

An invitation to a trade fair can be seen as a marketing campaign. In the online age, offline marketing naturally has something exclusive. A self-designed postcard not only convinces through its haptic quality, but is often associated by the recipients with a card from holidays. This makes them feel appreciated and thus gives your invitation more attention. For example, you can create a strikingly colourful postcard with an appealing font and an individual design that will arouse the curiosity of your target group. You can then place all the information about your trade fair stand on a landing page. Ideally, this landing page also offers the opportunity to request an appointment at the same time.
Besides sending out offline marketing campaigns, it also makes sense to make trade fair participation a topic of your newsletter or to send an additional individualised mailing to your existing customers.

What belongs in a trade fair invitation?

The external form is very important for a trade fair invitation. Try to integrate a visual impulse that motivates you to come and stand out from all the other trade fair invitations with an individual look. For example, say in one sentence why the recipient of your trade fair invitation should definitely visit your stand. Have you organised a special promotion, are there discount codes available or are there perhaps even specialist presentations at your stand?

But the most important thing is still that your potential new customers can find your stand. Therefore, the hall and stand number must be placed in a conspicuous position and, if necessary, supplemented with directions.

Furthermore, your trade fair invitation should contain general information about the trade fair. Besides the location and date, you should also mention the main topics, such as new products or new services that you will be presenting at your stand.

You should also name in advance a contact person who will be present on site and tell us how interested parties can arrange a personal meeting.

You are interested in direct marketing and want to acquire new customers or reactivate existing ones? Contact us for more information and a trial access to the Postando Business Portal via the contact form below or mail us directly to [email protected].

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