Send trade fair invitations as a postcard
Trade fairs are a very valuable sales measure, because besides attracting completely new prospective customers for your company or your service, they also enable you to expand and maintain relationships with existing customers. A successful invitation management is an important and not to be underestimated part for your trade fair success. Especially if you want to invite potential new customers to your stand.
Use our Postando B2B portal to easily create your individual invitations for your company event online. Afterwards we send them as an analog postcard. Thanks to our integrated video function based on a QR code, you can personalize your invitations to the company event even more.
The most important benefits
The displayed prices are a price indication at campaign creation in our Postando B2B Portal
and not a binding offer. In addition, you have the option of handing over the graphic design of your Trade fair invitations to Postando, as well as using address data sets provided by us. These services are not included in the price calculator. If you are interested in a campaign of more than 100,000 cards or if you have any questions regarding the calculation of your campaign, please contact us personally at firstname.lastname@example.org
How do you invite to your trade fair stand?
An invitation to a trade fair can be seen as a marketing campaign. In the online age, offline marketing naturally has something exclusive. A self-designed postcard not only convinces through its haptic quality, but is often associated by the recipients with a card from holidays. This makes them feel appreciated and thus gives your invitation more attention. For example, you can create a strikingly colourful postcard with an appealing font and an individual design that will arouse the curiosity of your target group. You can then place all the information about your trade fair stand on a landing page. Ideally, this landing page also offers the opportunity to request an appointment at the same time.
Besides sending out offline marketing campaigns, it also makes sense to make trade fair participation a topic of your newsletter or to send an additional individualised mailing to your existing customers.
What belongs in a trade fair invitation?
The external form is very important for a trade fair invitation. Try to integrate a visual impulse that motivates you to come and stand out from all the other trade fair invitations with an individual look. For example, say in one sentence why the recipient of your trade fair invitation should definitely visit your stand. Have you organised a special promotion, are there discount codes available or are there perhaps even specialist presentations at your stand?
But the most important thing is still that your potential new customers can find your stand. Therefore, the hall and stand number must be placed in a conspicuous position and, if necessary, supplemented with directions.
Furthermore, your trade fair invitation should contain general information about the trade fair. Besides the location and date, you should also mention the main topics, such as new products or new services that you will be presenting at your stand.
You should also name in advance a contact person who will be present on site and tell us how interested parties can arrange a personal meeting.