Select the format of your Trade fair invitations. You can choose between three different postcard sizes that have proven to increase conversion: DIN long, the classic postcard format DIN-A6 or our Maxi format or create a conventional letter in the DIN A4 format.
The next step is to design the front side of your Trade fair invitations. Choose a suitable graphic for your campaign and upload it to our portal in just one click. For letters this step is skipped.
Place an individual text on the back of your Trade fair invitations with a personal message and additional graphics if required. Then add the recipients via a simple upload of an Excel list or use the segmented address data we provide throughout Europe.
Check the front and back of your Trade fair invitations again. Here you can also already view and check the individual elements (salutation, voucher code, etc.) and address data of your recipients.
Check your order and costs, select the shipping date of your Trade fair invitations and complete the order, which will immediately be sent to us. We will take care of printing and shipping.
How do you invite to your trade fair stand?
An invitation to a trade fair can be seen as a marketing campaign. In the online age, offline marketing naturally has something exclusive. A self-designed postcard not only convinces through its haptic quality, but is often associated by the recipients with a card from holidays. This makes them feel appreciated and thus gives your invitation more attention. For example, you can create a strikingly colourful postcard with an appealing font and an individual design that will arouse the curiosity of your target group. You can then place all the information about your trade fair stand on a landing page. Ideally, this landing page also offers the opportunity to request an appointment at the same time.
Besides sending out offline marketing campaigns, it also makes sense to make trade fair participation a topic of your newsletter or to send an additional individualised mailing to your existing customers.
What belongs in a trade fair invitation?
The external form is very important for a trade fair invitation. Try to integrate a visual impulse that motivates you to come and stand out from all the other trade fair invitations with an individual look. For example, say in one sentence why the recipient of your trade fair invitation should definitely visit your stand. Have you organised a special promotion, are there discount codes available or are there perhaps even specialist presentations at your stand?
But the most important thing is still that your potential new customers can find your stand. Therefore, the hall and stand number must be placed in a conspicuous position and, if necessary, supplemented with directions.
Furthermore, your trade fair invitation should contain general information about the trade fair. Besides the location and date, you should also mention the main topics, such as new products or new services that you will be presenting at your stand.
You should also name in advance a contact person who will be present on site and tell us how interested parties can arrange a personal meeting.
