Efficient acquisition of new customers with the aid of postcards
As important and useful as existing customer care is - in order to achieve constant growth, your company is dependent on the acquisition of new customers. An ideal way to acquire new customers is direct marketing with postcards. Convince yourself of our B2B portal and create your personal and DSGVO-compliant postcard marketing campaign.
The displayed prices are a price indication at campaign creation in our Postando B2B Portal
and not a binding offer. In addition, you have the option of handing over the graphic design of your New customer mailings to Postando, as well as using address data sets provided by us. These services are not included in the price calculator. If you are interested in a campaign of more than 100,000 cards or if you have any questions regarding the calculation of your campaign, please contact us personally at [email protected]
How does customer acquisition work?
First and foremost, you need to identify your ideal customers, who fall exactly into the grid of your product and thus create the greatest value for you. In order to win over the advertised customers, you must prove yourself to be a trustworthy cooperation partner. And of course, first impressions count. Give an insight into your company philosophy and convey reliability and openness.
Overall, it is important to note that new customer acquisition should be a continuous process. It is essential to build up networks that will automatically attract the attention of other interested parties. These networks can be built online, via social platforms such as Xing and LinkedIn, as well as offline with industry events or start-up meetings. The targeted work of creating large networks in social media is called social selling. The aim is to look at the activities of other users and then make direct contact with potential interested parties.
What types of acquisition are there?
Your target group is decisive for the path of customer acquisition which you have to take, as there are big differences between B2B and B2C customers.
Generally speaking, a distinction is made between hot and cold acquisition.
In the case of warm acquisition, it is easier to approach customers because contact has already been made with potential customers and they have already expressed their general interest in your company. This is the case, for example, if a prospective customer has registered for your newsletter and thus provided your company with his contact details.
On the other hand, cold acquisition addresses potential customers who have not yet come into contact with your company.
What advantages does print advertising have for customer acquisition?
If a business relationship has not previously existed with a person, it is forbidden to contact them by email or telephone.Print advertising campaigns in the form of postcards are the ideal support for successful customer acquisition. In contrast, print advertising campaigns in the form of postcards, for example, are the ideal support for successful customer acquisition.Our B2B portal not only enables you to create DSGVO-compliant marketing campaigns, but also to design them independently and easily online. The success of postcard campaigns is based on the findings of multi-sensory marketing. This marketing concept is mainly about addressing different senses of the customers. In addition, there are countless other advantages of print advertising in the age of digitalization. Above all, it makes sense to use print advertising for cross-media support of your online campaigns.