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Efficient acquisition of new customers with the aid of postcards

As important and useful as existing customer care is - in order to achieve constant growth, your company is dependent on the acquisition of new customers. An ideal way to acquire new customers is direct marketing with postcards. Convince yourself of our B2B portal and create your personal and DSGVO-compliant postcard marketing campaign.
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The most important benefits

Top conversion rate
By using the rare marketing medium of the postcard, you will highlight your New customer mailings to your customers and achieve top conversion rates compared to other marketing instruments. We would be happy to carry out a pilot with you for validation.
SIMPLE & AUTOMATED PROCESS
The data transfer can be achieved via API and HTML templates or via a simple Excel and design upload. Your New customer mailings can be scheduled in advance and is executed automatically based on the predefined date.
FLEXIBLE AND INDIVIDUAL
Take advantage of our possibilities to personalize your New customer mailings to the maximum and thus to address your customers in a personal and targeted manner. Regardless of whether you are addressing only a small part of your customers or all of them, our services offer the greatest possible freedom of design.
We focus on your wishes and provide you with segmented address data for your New customer mailings within Europe, based on your individual target group. Through this offer you benefit from efficient new customer acquisition.
GDPR COMPLIANT
In May 2018, the new GDPR guideline increased the complexity of addressing existing customers and potential new customers. Your New customer mailings with Postando enable a GDPR-compliant way of reaching out to your customers.
HIGH QUALITY MATERIAL
We use 350g chrome sulfate cardboards with one side foiled to provide an optimal and high quality haptic product for your New customer mailings. Our product achieves special attention in the letter box of your customers.
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How it works

Select the Format

Select the format of your New customer mailings. You can choose between three different postcard sizes that have proven to increase conversion: DIN long, the classic postcard format DIN-A6 or our Maxi format or create a conventional letter in the DIN A4 format.

Select the Format

Design the Front

The next step is to design the front side of your New customer mailings. Choose a suitable graphic for your campaign and upload it to our portal in just one click. For letters this step is skipped.

Design the Front

Design the Back

Place an individual text on the back of your New customer mailings with a personal message and additional graphics if required. Then add the recipients via a simple upload of an Excel list or use the segmented address data we provide throughout Europe.

Design the Back

Check Campaign

Check the front and back of your New customer mailings again. Here you can also already view and check the individual elements (salutation, voucher code, etc.) and address data of your recipients.

Check Campaign

Complete the Order

Check your order and costs, select the shipping date of your New customer mailings and complete the order, which will immediately be sent to us. We will take care of printing and shipping.

Complete the Order

Price Calculator

Campaign price
790,00 EUR
Price per postcard
0,79 EUR
The displayed prices are a price indication at campaign creation in our Postando B2B Portal and not a binding offer. In addition, you have the option of handing over the graphic design of your New customer mailings to Postando, as well as using address data sets provided by us. These services are not included in the price calculator. If you are interested in a campaign of more than 100,000 cards or if you have any questions regarding the calculation of your campaign, please contact us personally at [email protected].
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Common questions

How does customer acquisition work?

First and foremost, you need to identify your ideal customers, who fall exactly into the grid of your product and thus create the greatest value for you. In order to win over the advertised customers, you must prove yourself to be a trustworthy cooperation partner. And of course, first impressions count. Give an insight into your company philosophy and convey reliability and openness.
Overall, it is important to note that new customer acquisition should be a continuous process. It is essential to build up networks that will automatically attract the attention of other interested parties. These networks can be built online, via social platforms such as Xing and LinkedIn, as well as offline with industry events or start-up meetings. The targeted work of creating large networks in social media is called social selling. The aim is to look at the activities of other users and then make direct contact with potential interested parties.

What types of acquisition are there?

Your target group is decisive for the path of customer acquisition which you have to take, as there are big differences between B2B and B2C customers.
Generally speaking, a distinction is made between hot and cold acquisition.
In the case of warm acquisition, it is easier to approach customers because contact has already been made with potential customers and they have already expressed their general interest in your company. This is the case, for example, if a prospective customer has registered for your newsletter and thus provided your company with his contact details.
On the other hand, cold acquisition addresses potential customers who have not yet come into contact with your company.

What advantages does print advertising have for customer acquisition?

If a business relationship has not previously existed with a person, it is forbidden to contact them by email or telephone.Print advertising campaigns in the form of postcards are the ideal support for successful customer acquisition. In contrast, print advertising campaigns in the form of postcards, for example, are the ideal support for successful customer acquisition.Our B2B portal not only enables you to create DSGVO-compliant marketing campaigns, but also to design them independently and easily online. The success of postcard campaigns is based on the findings of multi-sensory marketing. This marketing concept is mainly about addressing different senses of the customers. In addition, there are countless other advantages of print advertising in the age of digitalization. Above all, it makes sense to use print advertising for cross-media support of your online campaigns.

You are interested in direct marketing and want to acquire new customers or reactivate existing ones? Contact us for more information and a trial access to the Postando Business Portal via the contact form below or mail us directly to [email protected].

How can we help you?

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