Successful communication with existing customers by using postcards

The reactivation of inactive customers provides your company a potential profit and turnover that should not be underestimated. After all, when customers buy, there is a very high probability that they will do so a second time. In addition, the acquisition of new customers is much more expensive and time-consuming. But what is an effective strategy for regaining existing customers?

The Postando Business Portal helps you to communicate successfully with existing customers. Instead of sending mass mailings that are not noticed by your customers, we help you create individual postcard marketing campaigns that really reach the recipient.
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The most important benefits

Top conversion rate
By using the rare marketing medium of the postcard, you will highlight your Existing customer mailings to your customers and achieve top conversion rates compared to other marketing instruments. We would be happy to carry out a pilot with you for validation.
The data transfer can be achieved via API and HTML templates or via a simple Excel and design upload. Your Existing customer mailings can be scheduled in advance and is executed automatically based on the predefined date.
Take advantage of our possibilities to personalize your Existing customer mailings to the maximum and thus to address your customers in a personal and targeted manner. Regardless of whether you are addressing only a small part of your customers or all of them, our services offer the greatest possible freedom of design.
We focus on your wishes and provide you with segmented address data for your Existing customer mailings within Europe, based on your individual target group. Through this offer you benefit from efficient new customer acquisition.
In May 2018, the new GDPR guideline increased the complexity of addressing existing customers and potential new customers. Your Existing customer mailings with Postando enable a GDPR-compliant way of reaching out to your customers.
We use 350g chrome sulfate cardboards with one side foiled to provide an optimal and high quality haptic product for your Existing customer mailings. Our product achieves special attention in the letter box of your customers.
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How it works

Select the Format

Select the format of your Existing customer mailings. You can choose between three different postcard sizes that have proven to increase conversion: DIN long, the classic postcard format DIN-A6 or our Maxi format or create a conventional letter in the DIN A4 format.

Select the Format

Design the Front

The next step is to design the front side of your Existing customer mailings. Choose a suitable graphic for your campaign and upload it to our portal in just one click. For letters this step is skipped.

Design the Front

Design the Back

Place an individual text on the back of your Existing customer mailings with a personal message and additional graphics if required. Then add the recipients via a simple upload of an Excel list or use the segmented address data we provide throughout Europe.

Design the Back

Check Campaign

Check the front and back of your Existing customer mailings again. Here you can also already view and check the individual elements (salutation, voucher code, etc.) and address data of your recipients.

Check Campaign

Complete the Order

Check your order and costs, select the shipping date of your Existing customer mailings and complete the order, which will immediately be sent to us. We will take care of printing and shipping.

Complete the Order

Price Calculator

Campaign price
770,00 EUR
Price per postcard
0,77 EUR
The displayed prices are a price indication at campaign creation in our Postando B2B Portal and not a binding offer. In addition, you have the option of handing over the graphic design of your Existing customer mailings to Postando, as well as using address data sets provided by us. These services are not included in the price calculator. If you are interested in a campaign of more than 100,000 cards or if you have any questions regarding the calculation of your campaign, please contact us personally at [email protected].

Common questions

Why is communication with existing customers so important?

As an entrepreneur, your goal is not only to get into the minds of your customers, but also to stay in their minds for a long time? Then customer loyalty is the most important investment of your company. In general, inactive existing customers are the main problem of many companies – even though the expenses for reactivation measures are significantly lower than those for new customer acquisition. According to recent studies, the probability of selling to inactive existing customers is on average 20-40%, whereas the average probability of selling to new customers is only 1-3%.
Since you have already acquired your inactive customers as customers once, you know their preferences and expectations. By better understanding the needs of your customers, you can more easily encourage them to buy again.

But you are not the only one who knows what your customers want. At the same time, they also know your company and trust you. Instead of looking for alternatives when a new product or service is needed, your customers will turn to you if the competition hasn’t poached them. To prevent this, it is essential that you strengthen customer loyalty through existing customer communication and thank them for years of loyalty with discount codes, for example.

When is the best time to communicate with existing customers?

One concept that is oriented to the customer’s buying cycle and thus prevents customer loss is the “interpurchase time”. The first step is to calculate the interval between two purchases made by a customer. The customer retention period, i.e. the time at which a customer first appears in the system, is divided by the number of purchases made in the entire period. The result is the size of the interval, which is calculated individually for each customer. As a result, you can easily calculate when your customer will buy again. Just as quickly you will see if he leaves his interval. And that means: do not hesitate, but act! Because a customer who has just become inactive is much more likely to be won back than customers who have lost their relationship with your company over a longer period of time.

How can you communicate DSGVO compliant with your existing customers?

To reactivate your existing customers you have to act proactively by first analysing the reasons for the existing customer inactivity.
It has been proven that customers prefer companies that offer a loyalty program. According to this, bonus campaigns are a very effective way to motivate customers to interact again. Personalized and relevant messages through a customer’s preferred channel also promise higher recovery rates. The important thing here is to adapt your existing customer communications to the individual needs of each customer. For example, address different generations with different slogans, designs or incentives. This is especially important in the design of physical communication media such as flyers and postcards.

With our DSGVO-compliant postcard marketing, we enable you to maximise the reach of your company and theoretically contact all your existing customers, provided they do not object to being addressed directly by opting out. The postcard is the ideal marketing tool to communicate with your existing customers and at the same time represents an appealing and personal mediator.
Your advertising postcard will be associated by your inactive customers with a card which is traditionally sent from a holiday. That makes it feel like a gift.Thus, existing customers feel valued, which increases the probability of a purchase transaction enormously.

In order to generate more reach and to achieve a maximum conversion rate you can also support online campaigns with your existing customers communication via postcards. With Postando, for example, it is possible to combine the postcards for your inactive customers with a QR code, allowing the recipient to reach a landing page specially created by you with just one click. In this way, you can inform your old customers about exclusive offers in a simple and creative way, while avoiding the lack of measurability of print advertising campaigns.

You are interested in direct marketing and want to acquire new customers or reactivate existing ones? Contact us for more information and a trial access to the Postando Business Portal via the contact form below or mail us directly to [email protected].

How can we help you?