Select the format of your New customer mailings. You can choose between three different postcard sizes that have proven to increase conversion: DIN long, the classic postcard format DIN-A6 or our Maxi format or create a conventional letter in the DIN A4 format.
The next step is to design the front side of your New customer mailings. Choose a suitable graphic for your campaign and upload it to our portal in just one click. For letters this step is skipped.
Place an individual text on the back of your New customer mailings with a personal message and additional graphics if required. Then add the recipients via a simple upload of an Excel list or use the segmented address data we provide throughout Europe.
Check the front and back of your New customer mailings again. Here you can also already view and check the individual elements (salutation, voucher code, etc.) and address data of your recipients.
Check your order and costs, select the shipping date of your New customer mailings and complete the order, which will immediately be sent to us. We will take care of printing and shipping.
How does customer acquisition work?
First and foremost, you need to identify your ideal customers, who fall exactly into the grid of your product and thus create the greatest value for you. In order to win over the advertised customers, you must prove yourself to be a trustworthy cooperation partner. And of course, first impressions count. Give an insight into your company philosophy and convey reliability and openness.
Overall, it is important to note that new customer acquisition should be a continuous process. It is essential to build up networks that will automatically attract the attention of other interested parties. These networks can be built online, via social platforms such as Xing and LinkedIn, as well as offline with industry events or start-up meetings. The targeted work of creating large networks in social media is called social selling. The aim is to look at the activities of other users and then make direct contact with potential interested parties.
What types of acquisition are there?
Your target group is decisive for the path of customer acquisition which you have to take, as there are big differences between B2B and B2C customers.
Generally speaking, a distinction is made between hot and cold acquisition.
In the case of warm acquisition, it is easier to approach customers because contact has already been made with potential customers and they have already expressed their general interest in your company. This is the case, for example, if a prospective customer has registered for your newsletter and thus provided your company with his contact details.
On the other hand, cold acquisition addresses potential customers who have not yet come into contact with your company.
What advantages does print advertising have for customer acquisition?
If a business relationship has not previously existed with a person, it is forbidden to contact them by email or telephone.Print advertising campaigns in the form of postcards are the ideal support for successful customer acquisition. In contrast, print advertising campaigns in the form of postcards, for example, are the ideal support for successful customer acquisition.Our B2B portal not only enables you to create DSGVO-compliant marketing campaigns, but also to design them independently and easily online. The success of postcard campaigns is based on the findings of multi-sensory marketing. This marketing concept is mainly about addressing different senses of the customers. In addition, there are countless other advantages of print advertising in the age of digitalization. Above all, it makes sense to use print advertising for cross-media support of your online campaigns.
