Select the format of your coupon marketing campaigns. You can choose between three different postcard sizes that have proven to increase conversion: DIN long, the classic postcard format DIN-A6 or our Maxi format or create a conventional letter in the DIN A4 format.
The next step is to design the front side of your coupon marketing campaigns. Choose a suitable graphic for your campaign and upload it to our portal in just one click. For letters this step is skipped.
Place an individual text on the back of your coupon marketing campaigns with a personal message and additional graphics if required. Then add the recipients via a simple upload of an Excel list or use the segmented address data we provide throughout Europe.
Check the front and back of your coupon marketing campaigns again. Here you can also already view and check the individual elements (salutation, voucher code, etc.) and address data of your recipients.
Check your order and costs, select the shipping date of your coupon marketing campaigns and complete the order, which will immediately be sent to us. We will take care of printing and shipping.
Why should you do voucher marketing in the B2B sector?
Do you think you need to dig deep into your pockets for marketing strategies in the B2B sector?
But creative campaigns with vouchers and discount coupons are a cost-effective way to win over other companies.
What has already been established for a long time in the B2C sector is still in its infancy in the B2B sector.
And this, despite the fact that campaigns with vouchers are an ideal marketing and sales instrument for small and medium-sized companies, start ups and tradespeople.
Use the Postando Business Portal and send your vouchers in form of a convincing postcard campaign. In this way you help other companies to benefit from your advantageous offers and at the same time you animate them to create a long-lasting business relationship with you.
Keep in mind that you do not want to address a single customer with your vouchers, but a whole company. Detailed information and professionally designed vouchers are the main focus in this case.
What advantage does couponing have in the B2C sector?
Not only companies like to save money, but especially private customers are always looking for attractive offers. Therefore, coupon campaigns in the B2C sector are an ideal way to increase the level of awareness of your company, to reward existing customers for their loyalty and to bind them to your company in the long term.
Voucher marketing is also an attractive method to position a new company on the market. Attractive vouchers and discount codes prove to be very promising, especially for the acquisition of new customers.
Furthermore, couponing also enables you to successfully establish new product areas or services.
In contrast to B2B marketing, in the business to consumer sector you want to reach the end user. In order to reach the individual customer and motivate them to buy, exciting images and emotions are more important.
How do you do successful couponing?
Successful couponing requires clear strategies. Instead of distributing vouchers randomly to compensate a current low in sales, you need to conduct a detailed analysis of your target group.
Only if you follow the buying behaviour of your customers and examine the situation of your competitors, you have a chance of achieving visible success with voucher marketing.
Ask yourself the following questions:
– How can I stand out from my competitors?
– Which target group do I want to reach and what products do they buy?
– How long should the voucher be valid?
Act in a cross-channel way.
Take advantage of the high conversion rate of offline advertising and surprise your target group with an analogue postcard marketing campaign.
At the same time, you can take advantage of online channels by integrating your coupon via a QR code on the back of the postcard.
In this way, the recipient can access a specially created landing page with just one scan. So they can immediately redeem their voucher.
Take care to not restrict your target group.
For example, if a voucher is only offered on expensive items, potential buyers will get a wrong impression of your product range and will shy away from a purchase.
If you can, try to individualise vouchers and tailor them to the individual recipient. In this process you can be guided by the respective customer status, previous use of the voucher and above all by product preferences.
Stay in contact with your customers also after the voucher campaign. For example, you can regularly inform your target group about new offers by sending them newsletters.
